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5800 Lovell Ave.

Ft. Worth, TX 76107

817 924-1500



Tue-Fri 9am-9pm

Sat 9am-6pm

Sun Closed

Mon 9am-6pm


509 N Bishop Ave. Suite E

Dallas, TX 75208

214-946-HAIR (4247)



Tue-Fri 10am-8pm

Sat 9am-6pm

Sun 12pm-6pm

Mon Closed


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Price Menu & Services

A little off the top


(All haircuts include consult, shampoo, conditioner, cut, style out, style lesson)

WOMEN $47-87

MEN $42-62




FREEHAND PAINTING \ COUTURE COLORING: $90-$150 (always a popular choice)

Wella FreeLights allows us to free hand paint your hair without foils to give a lived in, dimensional, grown out look. The public sometimes refers to this as "Ombre" or "Root Shade". We also utilize Wella Color ID to allow the stylist to mix colors without foils to give shapes & outcomes that are custom for YOU!

Esoterica & Wella have partnered to give each guest a one of a kind look with the newest world training. Cost depends on how many processes it takes to get the desired color depending on color history. Fill out our questionnaire for a free quote via the net!


RETOUCH $58- 78

This is a single color used at the new growth to match the pre existing color usually no more than 3 months of new growth. (Bleach retouch involves adding toner service at additional cost)



This is one color all over from scalp to ends. (Bleach service involves adding toner service at additional cost)



This is any combination of highlight or lowlight color placed in foils to give an effect from on the top half of the head. This is great to test drive a color & leave your natural hair color exposed as well as the new highlights.



Custom color plus retouch between the foil on the new growth. This is our most popular color service. This is great for hiding greys & major color changes.


VIP PACKAGE 4 for $95!

Mix & match how ever you like between Blow outs & Deep Conditioning treatments.


The fine print: Must redeem within 60 days of purchase, valid with level 1-2 Stylists. 


Blow outs include shampoo, condition, & blow dry. $10- 20 more for iron work, extensions, or level 3-5.


Deep Conditioning includes Sebastian's Drench Treament for moisture OR Sebastian's Penetrait Treatment for Protien. Best to add on to your haircut service as it does not include blow out price. Blow out price is half off coming from color or deep conditioning service :)



Any kind of special hair style usually for weddings, pictures or events. IRON WORK: flat iron, curl iron, wave runner, braiding, or upstyling of any sort.


BLOW JOB $37-57 (up to half off with color purchase & no haircut)

Mind bending shampoo & blow out. Does not include iron work. (flat iron or curl iron additional fee)


DEEP CONDITIONING TREATMENTS- $35- $55 Try ANY of our Custom treatments prescribed by our professionals



This is any combination of color placed in foils to give an effect over the entire head.



This is any combination of color placed in foils to give an effect over the entire head plus a retouch between the foils to color the new growth.


TONER $48-$68 (up to half off with color purchase)

This service is used after any bleach lightener technique to neutralize unwanted warmer tones & add shine.


COLOR CORRECTION $140-180+ consultation required

Oops! This custom service allows you to correct or change any unwanted at home color service you may have been privileged enough to rock out.


WELLA PLEX ADD ON: state of the art S bond treatment to help protect the hair during chemical services. A must have for lightening services starting at only $20+




KERATIN  TREATMENTS (Personalized blow outs NEW!)  $210- 310+ consultation required. All FULL paying services (NOT online vouchers or discounts) include shampoo, conditioner, & a complimentary trim- excludes express keratin. Add $100 for maximum straightness  service.


Express Blow out $160- 200 (ON SALE NOW FOR HALF OFF!) lasts up to 5 weeks, adds volume. Great for volume, fine hair or to test drive Keratins treatmetns.. (does not include trim or shampoo & conditioner.



HAIR EXTENSIONS+ consultation required

Real human hair extensions that add volume, thickness, length, or fun colors. 50% Down non refundable to order hair, takes less than 1 week to arrive, pricing varies depeding on legth, color, stylist & method so get your FREE 30 day quote today!


COLD FUSION by Delilah damage free extension: lasts up to3-  4 months, takes less than 3 hours to install, custom colors, comes in 18-24 inches.


GLAM SEAMLESS TAPE METHOD: last up to 5 weeks, takes less than 90 min to instal & blend. Reusable up to 3 times if taken proper care of.


Reinstall $160- 200 re tape your extensions, additional work $60 per hour.


Check out GLAM SEAMLESS for examples of hair as we can get the PRO ELITE hair custom for you! WE ARE CERTIFED TO get you the BEST service in DFW.


OFF site custom services

Our team is experienced in wedding, editorial, & film for your OFF site needs.

Onsite Staff hand picked & trained by Ale the Hair Ninja

Half day per level 1 stylist $275+ (may work on up to 4 people) less than 4 hours

Full day per level 1 stylist $550+ ($50 travel fee for more than 25 miles from the salon, must provide lunch, may work on up to 8 people) up to 8 hours. Must be paid for one week in advance with a 2 week notice. Bride & wedding hair may be more depending on time spent. Higher levels may charge more for experience.


HOSPITAL OR NURSING HOME visits: Haircuts availalble with 48 hour notice upon availibility. Must be pre paid with additional 20% off-site charge within 15 miles of the salon. Due to Texas Department of Licensing & Regulation rules & safety, and for the safety of our stylists, we can not perform duties on any patron with infectious disease including open head wounds or lice. If approved, the patron must be pre shampooed before arrival and conscious at the time of service. Thank you for your understanding.


Ale Bonilla's Booking rates:
Editorial photo shoots Half Day $600 \ Full Day $1200

inlcuded color grading and soft edits.
Build your own images to attract your clients with help from the Ninja


Media Relations Half Day $400 \ Full Day $800
Have the Ninja represent your brand, MC your event, help step up your social media relations


Facilitator Half Day $500 \ Full Day $1000
Customized class for your salon including products, marketing, techniques, and managing information


Consulting Basic to Custom packages available. $1000-$3500
Get help building your brand and complete business plan.


Website building $1000 basic, $2000 advanced set up with client take over

Includes SEO, social media, newsletters, images, videos, logo, & multi language.


Travel: Hotel and Flight not included. Full day must include meal.
2 weeks notice required for above pricing.
Ninja on the fly: 25% convenience fee included for short notice.

The following prices are guidelines to help you budget your trip to Esoterica. The only way to have a price quoted exactly is to come in and talk to your stylist. We do not quote prices over the phone. Due to the custom nature of every person’s hair, we must evaluate each and every client for their own hair situation. FOR EXPEDITED SALON SERVICE AND TO GET AN ESTIMATE OF SERVICE COST, FILL OUT ESTIMATE QUESTIONNAIRE. Click here to access estimate questionnaire.


* Bleach lightener retouches are more expensive due to required toning.

* Children are those aged 12 & under.

* ALL haircuts include a shampoo, cut & style.

* Stylist levels range from 1-5 depending on level of experience & time with the company.

* Gratuity is customary for good service and always left to the discretion of our clients.

* We accept Visa, Mastercard, AMEX, Discover, & CASH is always good :)

* We do not currently accept checks.

* Blow dry service does not include flat iron or curl iron work, additional fee involved.

*Dallas location- NOT RESPONSIBLE FOR TOWED CARS or parking lot damage. Please be aware of posted signs

*Some services require a release form due to the integrity of the hair.

*Additional cost for longer hair, excess thickness, curly hair going straight.

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