THE MAN, THE MYTH, THE LEGEND:
Name: Alejandro Rey Bonilla
Any nicknames you go by?
What are your favorite things to do outside of the salon?
photography, model hunt, travel, people watch, dining, kick it with the family, workout, & watch Tosh.0
What's your favorite food that you thought you would NEVER try?
& rabbit sausage.
What's on your
Yelawolf, Girl talk, Portugal the man
Any body piercings or
have my nipples, belly button & eyebrow pierced, ink-free zone.
If you could have any superpower what would it be &
Teleportation because I hate traffic & planes.
What did you want to be when you grew up?
Astronaut or a Ninja Turtle
Where did you grow up and what was it like?
Fort Worth & it was amazing. Little
Ale had the best childhood & was groomed to be a successful leader & entrepreneur by his parents. Thanks, guys!
What are some of the crazy fads you and your friends went through?
when we all Broke Dance, channel 45 local cable dance show, & Lowriders of course.
What things do you find yourself doing that you said you'd never do?
on planes & taking days off work.
Tell me a time in your life that was a time you'll never forget.
Mowing yards as a kid. I would
spend hours alone thinking of ways to make more money & it was so therapeutic.
Dallas night scene in my early 20's as a club promoter & the ideas it spawned for business.
What is something you're really proud of and why?
parents say they are proud of me. "When I grow up I'm going to be just like Alejandro" - Chris Bonilla (father)
What are some goals you're still trying to accomplish?
the world through my craft, education, cinema, & photography (capturing souls one at a time)
What are you scared of?
& having my phone die.
Ever been in
many times but it feels great to feel. Maybe little ninja soon!
BEHIND THE CHAIR
How long have you been in the Hair industry & how did you get started?
& I had a neighbor kid ask me to fade him up. I did a good job & craved more. I haven't gone more than one week without doing hair since I was 13 years
What Sebastian product can you NOT live without?
crème is to die for! I use it on everyone & myself when I want to show off my mane.
Favorite client quote?
tell Ale that he used to cut my hair in his garage!”- Patrick Ramos
What is your favorite service to do on a client?
makeover. I like it when someone trusts me so much to make them look good & feel good.
Why do you love your career?
clients cry. The feeling you changed someone's life with self-esteem & beauty so much that they cry tears of joy! So rewarding.
Any Fashion pet peeves?
hide your damn bobby pins & at least use the right color for your hair.
What smell reminds you of hair school?
eggs & smoke. (Perms & lil old ladies who only shampooed their hair weekly)
Tell us about your first haircut.
clipper cut was at the tender age of 13, it went well. My first woman's haircut was at the age of 15. The consultation went like this: “How many layers do you want? 2 or 3?
school of cosmetology Alumni, Video education for the state, Employer of the year, Advisory board
& Guy classic, advanced, DFW educator for 3 years, advisory board DFW
Additional advisory boards: Duvall's, Paul Mitchell, ITS Academy, Avenue 5, Rusk shows, classes, & host for 5 years
color, wet line, & world studio training with essentials in NYC
Sebastian color, wet line, & National Design team
wet line & scalp expert
Damage free extension expert (Cold Fusion & Tape methods)
of Next Level Stylist video training, producer, director, director of photography, & talent
Co-Creator of Next Level Photo editorial workshops
Esoterica Studios Cinema Producer, director, & director of photography, premiere editor
Esoterica Studios Model Agency casting director
Esoterica Studios Photographer, design, photoshop editor
Weekend Improv Level 5 graduate, Hollywood Improv workshop, Dallas Comedy House Improv free play
on TV: Ogle Commercials, Texas Women season 1 & 2, Operation Rock the Troops TV episode 1, WFAA Ch8 Family
1st, CBS Ch11 Fashion forecast, InStyle magazine Sebastian
spread, Blackbook magazine.
NYFW: Charlotte Ronson,
Sebastian Whats Next Awards Finalist (twice)
employer of the year
Alumni of the year
your mom best hairdresser ever.
Dr. Pepper or Coke?
PC or MAC?
all my design work, PC for business
Beards or Mustaches?
face, exquisite mustache, and beard!
Right Twix or Left Twix?
eat the right one first as I am right handed
Chocolate or Vanilla?
Chocolate dipped everything, please!